Kanye West x A.P.C

Kanye West is arguable one of the most famous rappers of our time. His views on everything from fashion to music can cause controversy with in seconds. The fact he calls himself God doesn't sit well with everyone.


One thing no one can deny is his love for fashion. He c mentions high fashion brands and fashion references in his lyrics; "Tell PETA my mink is dragging on the floor", "Six million dollar shoes, I made to the Paris news", "Whats that jacket Margiela?" etc.

His interest in fashion even lead him to spend time in popular fashion houses learning about creating a fashion line. We've gotta give it to him, he's done his research and has probably put more time into learning about fashion than any other celebrity who puts their name on a some label. He's involved in every process of the line; designing, colour & material choice, building the show, photography, publicity etc. I have a lot of respect for him.

My main problem is, and Kanye agrees with me, is that he put to much into his lines. It became a cluster fuck of every idea he could have. It was colourful but monochrome, it was strong but feminine, it was sleek but rough and edgy, it was definitely sexy.


Now he's collaborating with with popular french RTW brand A.P.C. The brand is known for their minimalist designs, their most popular products are their denim and how, if the wear desires, they can be washed and made to look old and worn very quickly. Their creative director Jean Touitou created fitted jeans simply because he hated loose fit.

So far the collection is very A.P.C. It's clean, simple and wearable. I could genuinely see each piece being very popular, if slightly over priced. Theres a plain white t-shirt in the collection, labelled as "Hip Hop T-shirt", that is being sold for $120! WHAT?! The t-shirt is made from egyptian cotton and also available in black. You could easily achieve the same look from Topman, Primark and H&M but then you wouldn't get the same fit and you wouldn't be wearing A.P.C x Kanye West which is really the whole point, isnt it? Rumour has it that the line has already sold out and it's not even available yet.

What do you think? Would you buy it? I honestly think I would, the hoodies look so comfy and a.p.c denim is the most amazing denim I've ever touched. The price is sending me warning signs though, I will NEVER pay $120 for a t-shirt... maybe.